https://www.mollymaheras.com/kim-crawford-wine daily 0.75 2015-09-01 https://www.mollymaheras.com/kim-crawford-wine/kim-crawford-wine-wanted-to-do-two-things-first-the.html monthly 0.5 2015-09-01 https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/55e3d09ae4b03648170936e4/55e3d09be4b03648170937a2/1440993486097/mhp_8895.jpg Kim Crawford Wine https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/55e3d09ae4b03648170936e4/55e3d09be4b036481709379b/1440993483222/kcsmall.jpg Kim Crawford Wine https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/55e3d09ae4b03648170936e4/55e3d09be4b036481709379e/1440993485624/dinnerdetails_sb_0002_goldroom.jpg Kim Crawford Wine https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/55e3d09ae4b03648170936e4/55e3d09be4b03648170937a1/1440993485494/dinnerdetails_sb_0003_greenroom.jpg Kim Crawford Wine https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/55e3d09ae4b03648170936e4/55e3d09be4b036481709379d/1440993486025/facebook+timeline_r2.jpg Kim Crawford Wine https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/55e3d09ae4b03648170936e4/55e3d09be4b03648170937a3/1440993485876/box.jpeg Kim Crawford Wine https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/55e3d09ae4b03648170936e4/55e3d09be4b03648170937a0/1440993485563/dinnerdetails_sb_0000_whiteroom.jpg Kim Crawford Wine https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/55e3d09ae4b03648170936e4/55e3d09be4b036481709379f/1440993486190/dinnerdetails_sb_0001_pinkroom.jpg Kim Crawford Wine https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/55e3d09ae4b03648170936e4/55e3d09be4b036481709379c/1440993483533/longcopy.jpeg Kim Crawford Wine https://www.mollymaheras.com/ripcord-travel-protection daily 0.75 2015-08-31 https://www.mollymaheras.com/ripcord-travel-protection/ripcord-travel-protection-is-badass-they-send.html monthly 0.5 2015-08-31 https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/55e3d09ae4b03648170936ed/55e3d09be4b03648170937e2/1440993499333/Ripcord+-+Redpoint-5.jpg Ripcord Travel Protection https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/55e3d09ae4b03648170936ed/55e3d09be4b03648170937df/1440993496945/Ripcord+-+Redpoint-2.jpg Ripcord Travel Protection https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/55e3d09ae4b03648170936ed/55e3d09be4b03648170937e0/1440993500322/Ripcord+-+Redpoint-3.jpg Ripcord Travel Protection https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/55e3d09ae4b03648170936ed/55e3d09be4b03648170937dd/1440993496011/RC-logo-REV.png Ripcord Travel Protection https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/55e3d09ae4b03648170936ed/55e3d09be4b03648170937de/1440993496619/Ripcord+-+Redpoint-1.jpg Ripcord Travel Protection https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/55e3d09ae4b03648170936ed/55e3d09be4b03648170937e1/1440993498183/Ripcord+-+Redpoint-4.jpg Ripcord Travel Protection https://www.mollymaheras.com/google-adwords-direct-mail daily 0.75 2015-08-31 https://www.mollymaheras.com/google-adwords-direct-mail/google-wants-their-adwords-customers-to-succeed-but-the.html monthly 0.5 2015-08-31 https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/55e3d09ae4b03648170936d5/55e3d09be4b036481709377e/1440993477310/AdWords+Newbie+Dimensional+Mailing+Concepts+2.jpg Google AdWords Direct Mail https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/55e3d09ae4b03648170936d5/55e3d09be4b036481709377d/1440993478499/AdWords+Newbie+Dimensional+Mailing+Concepts.jpg Google AdWords Direct Mail https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/55e3d09ae4b03648170936d5/55e3d09be4b036481709377b/1440993481375/adwords.jpg Google AdWords Direct Mail https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/55e3d09ae4b03648170936d5/55e3d09be4b036481709377c/1440993477742/AdWords+Newbie+Dimensional+Mailing+Concepts+1.jpg Google AdWords Direct Mail https://www.mollymaheras.com/work daily 1.0 2021-02-22 https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/596fd5e4a5790ab01e5966d8/596fd5e5893fc04dad0668c2/1500501480504/3+-+PTB+Step1.jpg Work https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/596fd5e4a5790ab01e5966d8/596fd5e56a49638ca1054359/1500501479955/4+PTB+Step2.jpg Work https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/596fd5e4a5790ab01e5966d8/596fd5e786e6c0bf5efd0687/1500501482043/5+-+PTB+Step3.jpg Work https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/596fd5e4a5790ab01e5966d8/596fd5e8ff7c509d6c269391/1500501483112/7+PTB+Banner.jpg Work https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/596fd5e4a5790ab01e5966d8/596fd5e720099e91f5aa0d4c/1500501487382/6+-+PTB+Timeline.png Work https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/t/596fd5a003596e0fa70c8f3c/1500506719772/PTB+all Work - Pass the Bottle We created a Facebook game that scanned your friends' Facebook profile for words they frequently use to create a wine pairing. For example, someone who talks about puppies and picnics would be paired with Blüfeld reisling, which is sweet, playful, and spontaneous. But someone who talks about tattoos and punk rock would be paired with Diseño malbec, because they're fiesty, rebellious, and captivating. Both the bottle-passer and bottle-receiver were then sent a link to claim a $1 coupon for any Constellation wine and the chance to win Lollapalooza tickets. https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/t/596fd6472e69cf17df3d6fe8/1500501583350/ Work https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/596fa8b76f4ca39cd8c3f4f0/596fa8b8bebafb6ee5010824/1500489914051/Motif+Insights+1.jpg Work https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/596fa8b76f4ca39cd8c3f4f0/596fa8b86f4ca39cd8c3f521/1500489914189/Motif+Insights+2.jpg Work https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/596fa8b76f4ca39cd8c3f4f0/596fa8b87131a512bc1a6759/1500489916243/Motif+Insights+3.jpg Work https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/596fa8ece3df28d3088ee1fc/596fa8ecdb29d6603ed456de/1500489967905/Motif+Brains+1.jpg Work https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/596fa8ece3df28d3088ee1fc/596fa8ec1e5b6ce8d18fd67f/1500489975872/Motif+Brains+2.jpg Work https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/596fa8ece3df28d3088ee1fc/596fa8ecd2b8570dfe2d629c/1500489965574/Motif+Brains+3.jpg Work https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/596fa750579fb3de2a89cd7d/596fa750cd39c399278e49b1/1500489553231/Motif+Discerning+Investor+1.jpg Work https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/596fa750579fb3de2a89cd7d/596fa750d1758e29a53d0c09/1500489553604/Motif+Discerning+Investor+2.jpg Work https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/596fa750579fb3de2a89cd7d/596fa8154c0dbffffb9f86d5/1500489750442/Motif+Discerning+Investor+3.jpg Work https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/596fb23a4c0dbffffba03b32/596fb23c2994ca1d28ec2e44/1500492352148/Brochure+2.png Work https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/596fb23a4c0dbffffba03b32/596fb23cb8a79b9f515b73e0/1500492353386/Brochure+1.png Work https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/596fb23a4c0dbffffba03b32/596fb23f2994ca1d28ec2e75/1500492354421/Brochure+4.png Work https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/596fb23a4c0dbffffba03b32/596fb241725e25e94e4a7957/1500492356274/Brochure+5.png Work https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/596fb23a4c0dbffffba03b32/596fb23e5016e1310655ba68/1500492355975/Brochure+3.png Work https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/596fb23a4c0dbffffba03b32/596fb2426a49638ca102e4cd/1500492358233/Brochure+7.png Work https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/596fb23a4c0dbffffba03b32/596fb242b3db2b5b08ff837a/1500492358886/Brochure+6.png Work https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/596fb23a4c0dbffffba03b32/596fb244be659453ce8de089/1500492361833/Brochure+8.png Work https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/t/596fafd2db29d6603ed4cea7/1500491748330/intelposter Work - Consumer-facing Tech Garble Every quarter, it was a massive effort with a million deliverables: print ads, banners, videos, floor decals, brochures, standees, a million different things that all were called modules, and hundred-page books that explained to retailers how to install and talk about every component. The case study below shows many more of the assets that I worked on over the course of the campaign. https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/t/5ec1dc55f718486a655d22c8/1589763182033/Privacy-Copy_Hero.jpg Work - Privacy The Apple privacy pages were hardworking and informative for journalists. We wanted to make them just as hardworking and powerful for everyone else. I lead a creative team and worked closely with the brilliant people on the privacy team at Apple to create a page that had all of the detailed information that industry folk demand to see from Apple on this topic, but in a tangible, understandable, and relatable way. The press loved it. My favorite headline (from The Verge) summed it up like this, “Apple’s new privacy pages are way easier to read and look way better.” D&AD Shortlist Digital Writing 2020 One Show Shortlist Website 2020 Webby’s Shortlist Digital Design 2020 Role: ACD Apple.com/privacy [rebuilt for this site experience] https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/t/5ec1e184feaa194a8176fec9/1589765055194/AppleEDU2020Header.png Work - Education Apple creates incredible resources for educators — technology guides, creative curricula, code programs, and tools for administrators to bring it into their schools and districts. My team and I simplified the site by creating a narrative marketing page for administrators and a teacher resources page for teachers. Role: ACD [please note: the page PDF below is a little weird because of the page animations] https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/t/5c455d1e2b6a28fe67f68d23/1550773260277/AppleRedHeader.png Work - (PRODUCT)RED What started out a as a small refresh turned into an entirely new page. We were asked to update a few numbers and dates. We did that, of course. But we also presented this, a second version that ultimately went live. Our goal was to communicate two things. First, what (RED) is and about their mission to eradicate AIDS. Second, to let customers know that their choice to make this purchase — perhaps over another iPhone or watch band or phone case — is an easy way to make a powerful impact. Role: ACD https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/t/597132bdb3db2ba4b7705eed/1500590825732/Meth+Front+Page Work https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/t/597132d3b3db2ba4b7705fed/1500590815992/Meth+Behavior Work https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/t/5971330e59cc681d0e56c5da/1500590868874/Meth+Control+Story Work https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/t/597132f47131a57314359861/1500590849558/Meth+Body Work https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/596fe5aad482e9ea3a58e004/596fe5ab44024307966d46e8/1500505520184/Google+Play+%2B+Starbucks+%281%29.jpg Work https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/596fe5aad482e9ea3a58e004/596fe5ab6b8f5b3b3b5f153c/1500505517278/Google+Play+%2B+Starbucks+%282%29.jpg Work 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https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/596effb46f4ca395e5294a55/596effb5e45a7c388400435d/1500501638554/Torani+Curious+1.jpg Work https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/596effb46f4ca395e5294a55/596effb529687ff62321f9cd/1500501638562/Torani+Curious+2.jpg Work https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/596effb46f4ca395e5294a55/596effb67131a5e5d48e0ad1/1500501638566/Torani+Curious+3.jpg Work https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/596effb46f4ca395e5294a55/596effb6f7e0ab69e1fdbfcb/1500501638570/Torani+Curious+4.jpg Work https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/t/596ed77aff7c506a1a191f2b/1550727007873/IB+Content+Strategy Work - Instant Book Content Strategy We worked with Airbnb researchers to develop a content plan, messaging framework, copy and creative assets for Instant Book. Role: Content Strategist + Writer https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/t/596ed699e45a7c3884fec8e7/1550726989304/ Work - Global Ad Campaign We developed a multi-touch campaign featuring over 250 display ads, emails, social ads, and landing pages that drove first-time nights for the winter season. Role: Writer https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/t/596ed674bf629af7b5060c88/1550794041117/Airbnb+Anti-Bias Work - Anti-Bias Project We partnered with professors from Harvard and Lawrence Universities, as well as a cross-functional internal team, to develop a video-based toolkit to help combat discrimination on the platform. Role: Creative Director https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/t/596ed6bd03596edadc6f7185/1500502626320/ Work - Friendly Buildings Program We worked with Airbnb’s Multifamily Housing, Comms, and Legal teams to write, design and develop microsites that give building owners, HOA members, and tenants the resources they need to implement home sharing to their communities. Role: Associate Creative Director https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/t/596ed7b3d2b857de6968e3a5/1500504518289/Airbnb+%2B+HBO+ad+campaign Work - Airbnb + HBO Ads We were brought in three hours before the deadline to concept, write, and design flash and static banner ads to help Airbnb solidify a partnership with HBO. 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https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/t/5c456201562fa759dd615bf0/1548051075705/Screen+Shot+2019-01-20+at+10.07.50+PM.png Work https://www.mollymaheras.com/contact daily 0.75 2015-08-31 https://www.mollymaheras.com/resum daily 0.75 2016-08-31 https://www.mollymaheras.com/about daily 0.75 2020-11-24 https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/t/59713cbb8419c279b7f5731b/1500593342879/Molly+Lost+Jenga.png About https://www.mollymaheras.com/privacy daily 0.75 2020-05-18 https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/t/5ec1d1e67e00fb72ee80be94/1589762009739/Privacy-Copy_Safari.jpg Apple Privacy Safari Some websites allow hundreds of different data collection companies to watch you, build a profile of you, and serve you ads as you browse the web. Intelligent Tracking Prevention in Safari uses on-device machine learning to help block those trackers. Advertisers can also create a “fingerprint” of your device to target you based on characteristics like your browser configuration, and fonts and plug-ins you’ve installed. To help prevent this, Safari has built-in fingerprinting defense, which shares a simplified system profile with websites you visit. Making it even more difficult for data companies to identify you. https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/t/5ec1d5dfc9d64037cc9ef8c2/1589762695891/Privacy-Copy_Wallet.jpg Apple Privacy Wallet and Apple Pay What you buy, where you bought it, and how much you paid is sensitive information. Apple doesn’t store, sell, or use that information. Apple doesn’t store your credit or debit card numbers or share them with merchants. Instead, a unique Device Account Number is created every time you add a card to Apple Pay. And with Apple Card, your spending history is generated right on your iPhone, so only the bank has that history. https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/t/5ec1d5745bddb16cf6e24580/1589762593748/Privacy-Copy_News.jpg Apple Privacy Apple News Many news sources keep track of your identity and create a profile of you. Apple News delivers personalized content without knowing who you are. The content you read is associated with a random identifier, not your Apple ID. You get editor-curated content and a personalized newsfeed so you can stay up to date with the latest news and stories. And because Apple News uses machine learning, the more you use it, the better your app gets to know what you like — without Apple ever knowing what you’re into. https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/t/5ec1d83fcf4bbe0d08ee3990/1589762249567/Privacy-Copy_Photos.jpg Apple Privacy Photos Your photo and video albums are full of precious moments, friends, and your favorite things. Apple devices are designed so those memories don’t leave your hands until you share them. Some services process photos in the cloud, which gives them access to your photos. But we designed Photos to process your images right on your Mac, iPhone, and iPad. In fact, the Apple Neural Engine in the A13 chip performs over 100 billion operations per photo to recognize faces and places without ever leaving your device. https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/t/5ec1d8ef438c273bae6a8f04/1589762418259/Privacy-Copy_Messages.jpg Apple Privacy Messages From inside jokes to invitations, a lot of life happens in text and video chats. Every blue-bubble message, picture, Animoji, and video is encrypted while being sent between devices. Smart suggestions in Messages, like pulling up photos to send based on who you’re messaging, are all done on your device. https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/t/5ec1d5359974cb409f136979/1589762474743/Privacy-Copy_Siri.jpg Apple Privacy Siri Siri was designed from the beginning to learn your preferences without sharing your identity with Apple or anyone else. You don’t sign in with your Apple ID to use Siri, and your device processes as much information as possible without sending it to Apple’s servers. When Apple does process or store data on our servers, it’s associated with a random identifier — a long string of letters and numbers. That data is used only to improve Siri, and we never share or sell it. Apple doesn’t retain audio of your requests unless you choose to share it with us to improve Siri. https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/t/5ec1d3148e20752715c33f4f/1589762049394/Privacy-Copy_Maps.jpg Apple Privacy Maps Some websites allow hundreds of different data collection companies to watch you, build a profile of you, and serve you ads as you browse the web. Intelligent Tracking Prevention in Safari uses on-device machine learning to help block those trackers. Advertisers can also create a “fingerprint” of your device to target you based on characteristics like your browser configuration, and fonts and plug-ins you’ve installed. To help prevent this, Safari has built-in fingerprinting defense, which shares a simplified system profile with websites you visit. Making it even more difficult for data companies to identify you. https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/t/5ec1d6c201a9c373ec03f0d1/1589761750070/Privacy-Copy_Bottom%2BFooter.jpg Apple Privacy https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/t/5ec1d1d6cf4bbe0d08ed44d8/1589760472577/Privacy-Copy_Hero%2BSubhead.jpg Apple Privacy https://static1.squarespace.com/static/55e3d025e4b06cf73ad2758c/t/5ec1d66b11a8182eccead1c0/1589762741142/Privacy-Copy_Health.jpg Apple Privacy Health From your heart rate to your menstrual cycle, apps and devices for your health can give you insight into some of your most personal details. With the Health app, you’re in charge of what information you’d like to include, what not to, and who has access to it. All of your data is encrypted and only accessible with your passcode, Touch ID, or Face ID. So however you use the Health app, you’re always in control of your data.