Constellation Wines
Constellation Wines wanted to sell more wine to 21-28 year olds. More specifically, it wanted to sell nine different varietals from multiple global wineries, all within the $9 - $12 range, to get millennials to start drinking more (and better) wine.
Pass the Bottle
We created a Facebook game that scanned your friends' Facebook profile for words they frequently use to create a wine pairing.
For example, someone who talks about puppies and picnics would be paired with Blüfeld reisling, which is sweet, playful, and spontaneous. But someone who talks about tattoos and punk rock would be paired with Diseño malbec, because they're fiesty, rebellious, and captivating.
Both the bottle-passer and bottle-receiver were then sent a link to claim a $1 coupon for any Constellation wine and the chance to win Lollapalooza tickets.
